Oct 19, 2018

Placebo-buttons in everyday life and in web design

Placebo effect in web design. Few years ago, bright yellow touch buttons with indicator light activation appeared under the crosswalk signs in many countries. When you press the button, the red light lights up, that is located directly above it, the same lamp lights up on the button located on the opposite side). The logical conclusion is that these buttons somehow manage the traffic lights, did not receive sufficient practical confirmations.

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