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Mar 7, 2018

Paddy Power Betfair bets on beating regulatory impact with advertising boost

The FTSE 100 group was formed out of a £5bn merger between Irish bookmaker Paddy Power and UK-based online gambling group Betfair in 2016. On Wednesday, the company said it will boost its £300m marketing budget by a further £20m, admitting that its Paddy Power brand is losing market share ...
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