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Apr 18, 2018

Salon Joins With AdLedger and IBM to Trial a Blockchain Approach to Ad Tech

Striving to find a solution, Salon is teaming up with IBM and nonprofit AdLedger to participate a proof-of-concept permissioned blockchain for programmatic ad buying. The hope is that blockchain technology will squash out fraud by bringing transparency to the ad-tech supply chain, giving advertisers ...
by via Google Alert - Cryptocurrency OR Blockchain

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